Creative Direction
Strategy
Content Pillars
Organic Discovery
Creative Direction Strategy Content Pillars Organic Discovery
A Chance To Reflect Visual Album Rollout
My Impact
In the seven weeks since relaunch (June 16 – Aug 5), the campaign generated 140,550 views and reached 47,521 unique viewers - two-thirds of them new to the artist's audience.
Monthly Spotify listeners grew to 1,600, entirely organic in 5 weeks
Developed the social strategy and rollout timeline focused on organic discovery
Defined campaign narrative, messaging, and tone
Edited short-form video assets and designed photo carousels for social media'
The highest-performing piece was a personal narrative-style reel. This is proof that story-first content outperformed polished promo."
From 0 to 1,600 monthly Spotify listeners - organic, zero ad spend
From a dormant page to 1,000+ new followers in under two months
140K+ views and 47K+ unique viewers on Instagram in 7 weeks