My Impact

• Led content distribution and media seeding strategy across socials, selecting and prioritizing accounts to maximize reach, music streams and cultural relevance

• Crafted the editorial narrative behind campaign moments, shaping how the story was told across platforms

• Created and managed marketing assets from concept through distribution, ensuring consistency across the campaign's visual and written identity

• Utilized social listening to track conversations and trends on social media to translate into actionable strategies for fan engagement

• Flagged and capitalized on organic, high-authority conversations to extend campaign reach