My Impact

• Drove the digital strategy to amplify marketing opportunities, music streams, and overall visibility

• Executed content distribution and crafted the editorial narrative behind campaigns moments

• Tracked conversations and trends on social media to translate into actionable strategies for fan engagement

• Lead influencer and creator campaigns to drive sound usage trends and drive UGC

• Built and maintained relationships with fan pages and creator accounts

• Activated 47 creators, generating 10.2M+ views and 252.9K+ organic uses of the campaign audio