My Impact

• Partnered with TikTok and Meta to engage micro and mid-tier creators to boost the volume of video creations and views, delivering a sustained and impact online presence

• Executed content distribution with music blogs, curators and creators to amplify the viral dance trend and drive cultural conversation for the single

• Produced a fan-facing "After Hours" dance class with choreographer Darius Hickman, capturing BTS and dance content to fuel the campaign's dance trend

• Partnered with a dance agency and sourced talent to generate more UGC dance content driving 8.1M+ total views